Last night while I was kicking around the webs I clicked a YouTube link. It was referred by Reddit and seemed like a promising watch, but upon noticing that the video running time was 1:54 (1 minute, 54 seconds) I litereally hit the back button in my browser and kept clicking around.
Now, I am going to make an assumption that I am not the only person that does this. In fact, I am relatively sure I am not, which is entirely worrying. When did people become so impatient for information that if it can’t be delivered in 30 seconds or less it was unimportant?
My good friend Nick Hac once called it “The YouTube Generation,” but I don’t think I realised just how deep it ran when he said it. Don’t get me wrong, I knew he was right, I am one of the worst people when it comes to wanting immediate gratification from a lot of things. In fact, just say to me some time “remind me to tell you something later…” and watche me stew on it until you finally fill me in.
So why is this important? It’s important to marketers, people are impatient and want things right away. It’s important to employers, people want a lot of stimulation in their job, they want challenges and they want it right away.
But I think it should be more important to the individual, and it should be important to me. The art of reading, the art of waiting, all that “patience is a virtue” kinda stuff. I guess it’s why I’ve decided to make some time to write each and every day, it’s important to sit down and do things and take your time doing it.
I can’t change everything about myself. I’ll never be a patient or focused person, I am ADD to the max and I am more than a little impatient, but I will take the time to savour a few things. Most notably my writing and taking time to read more.